News & Press

This Is The Place … For a Guitar Giveaway

this is the place

UPDATE:  We have our winner!!

It’s time once again to give away one of Stephen’s guitars.  We’re doing something a little different this time, though.  The winner gets to pick their guitar from these three great axes.

Guitar Selection

Fender Squire Telecaster – Brown … Fender Telecaster – Sunburst … Fender Squire Vintage Modified Mustang – Red

The rules are simple:

  1. Leave a comment below, telling us what you think of the “This Is The Place” Audio/Video Image Campaign.
  2. We will print out all the comments on Friday, February 1st 2013 and draw a name.
  3. That person will be contacted and will get to pick a guitar.

And that’s all there is to it.

Click here for contest rules and eligibility requirements

Read more about it on Shoot Online

  1. Chris Watson says:

    Awesome, great video to support a really well done track!

  2. Awesome…. when can I move to Dallas?

  3. Catchy song. Bright and attention-grabbing. Loving the friendly, neighborly HD visuals as well. Very well-produced all around.

  4. Positive. Heartwarming. Optimistic. Uplifting.

  5. Marc Morriston says:

    Very nice. I like the song a lot and it supports the visuals. Good stuff.

    • Chad says:

      Marc – I’ve really enjoyed working with you on the new package. Best of luck in the giveaway!

  6. Dale Palecek says:

    It is great that you include HD footage for stations to use.

  7. Eric says:

    Love the campaign — sounds big, but friendly. A great fit for our market!

  8. It’s hooky. Good music, good lyrics.

  9. Glen Bacus says:

    nice image spot! would be useful.

  10. Good branding possibilities! Quality is rich and catching… as usual! Composition maintains a very “Feel Good” quality. Always a “Hitter! Thanks!

  11. Once again SAM strikes a chord with an appealing music package for our viewers!

  12. david saich says:

    Breezy, contemporary and inviting. Gives the spot a sense of trust and credibility while generating a feeling of warmth and home. Well played, guys.

  13. Gabe R. says:

    It’s catchy – very upbeat.

  14. Tim McCleary says:

    Not only was the music “spot-on” (as it always is), the video production was outstanding as well!

    GREAT WORK!! This is why we continue to work with you over all these years.

  15. Freddie Mitchell says:

    Once again this is why Stephen Arnold is the best.

    No one else comes close.

  16. William Murphy-

    Very Nice!

    Great vocals and feel.

  17. Love the stuff you guys do!

  18. Jennifer Haslerud says:

    I like it!

  19. thom says:

    Out Standing.. and very timely… just started talking about putting something like this together.. yoiu may have just saved us a tone of time.

  20. Great package, as usual from S.A. (the music, I mean…) And I REALLY want that guitar!

  21. Awesome campaign. Very catchy.

  22. Very upbeat and heartwarming theme – it draws you in and makes you feel like the news team is part of the family. A definite hit!

  23. patrick Russell says:

    very catchy i will burn its self into your head in a good way

  24. Matt says:

    Dig it… cool.

  25. Ryan Scott says:

    Really liked it. Catchy. Very well done

  26. Jill Genter says:

    I love the jingle… catchy and fun. 🙂

  27. Matt Mitchell says:

    Really Awesome!

  28. This clip has some nice upbeat music that is catchy while the images portray the spirit of trust through the warm compassionate interaction of people, which promotes a sense of confidence and reliability in the viewer. Nice work!

  29. Very polished. Good Image Piece.

  30. pskile says:

    It’s one of those songs that will stick in your head.

  31. Jim Lipscomb says:

    Very poppy upbeat music. I like the way the guitars cut through the mix nicely.

  32. Thought it was very uplifting and cheerful!

  33. Christopher Ashley says:

    Sounds great. Good hook.

  34. Jeff Whitson says:

    Great energy to build a brand around, Stephen Arnold does it again!

  35. Aaron says:

    Nice to see all those smiling faces. That song could almost work as a start to a sitcom.

  36. I think it is an exception expression of channel 8, amazing blending of music and video..

  37. Shiv Acharya says:

    Pretty cool, I kinda want to check out this place now 🙂

  38. Noël Castro says:

    It really captures the Spirit of how news should be conveyed, accurate and trusted by North Texas Families. A news team that is as transparent as their studio,keeping families informed at a moments notice.

    Its like explaining channel 8’s message in another language, the music language. 🙂

    Great job using the music to send the message.

    All the Best


  39. Seth Okrend says:


  40. Mike Freed says:

    Very cool. Love the ease and comfort it gives off.

  41. Jeremy Loncar says:

    Sounds great! I dig it!! Keep it up!

  42. eric says:

    feels like home

  43. Tondo van Rest says:

    Looks great, we could learn a thing or two here in the Netherlands about intro’s.

  44. Matt Roach says:

    I don’t much about audio/visual packages. But that video made me miss my hometown of Dallas.

    So, I guess that part worked, right?

  45. This is the kind of image campaign I can sing along with— in the hallways, the in car, and in the shower! Makes you feel good inside about living in your hometown. This would be a FANTASTIC image campaign to compliment our new music, “The Rock.” Keep it up SAM!

  46. Joel Scarbrough says:

    Wow. What energy! I like you showing the girl performing the song. It puts quite a bit of reality to the promo, something I have not seen in a while. Great track, great images. It all makes you very proud of Dallas and WFAA. It’s a winner!

    • Chad says:

      Thanks Joel – You need to stop by and say hello soon seeing as you are just down the road. Good luck!

    • Stephen says:

      Hey Joel! Now when are we gonna Jam! She’s actually a very good guitar player… although that is my Collings she’s playing… best

  47. Scott Morrow says:

    It’s catchy and contemporary. Great concept and execution. Pissed I din’t think of it. Thrilled I can buy it and take credit for it.

  48. Adrian Valdez says:

    Top notch. It’s what you would expect from the SA staff.

  49. I can visualize so many different “shots” to accompany this track! Fun, fresh, and a sound that includes the community as “part of the team”. Thank you for sharing, Wendy Bernier, KVLY/KXJB Fargo

  50. Brandon says:

    Great sound! Love the feeling!

  51. Donald Haener, KOLR/KOZL-TV, Springfield, MO. says:

    The jingle, “This is the Place,” breaks the stereotypical mold for singing campaigns. It’s “contemporary” and “fresh.” The acoustical instrumentation gives the jingle “lightness” and makes me perceive that everything is “moving-forward.” Thank you, Stephen Arnold, for sharing this with us. -Donald Haener, KOLR/KOZL Promotions Manager, Springfield, MO 417.840.3705

    • Stephen says:

      Hey Don- Thanks for the kind words… Yeah- it’s fun doing the acoustic stuff – even though the guitars in the contest are all electric.. hmmm – go figure- hope all is well!

  52. Tim Irvine says:

    What a great connection between music, vocals and visual. This music and singer make you feel like you want to be a part of something. Major Kudos!

  53. Nice campaign. Reminds me of selling Coke! And we all know how successul those campaigns have been. Number one drink in the world. The point I am making is that only good creative content will get viewers’ attention and allow them those few precious moments to digest your message. Nice stuff Arnold. I wil be telling my creative staff to review this for our next news promotion campaign.

    • Stephen says:

      Hey John- Yeah – it was fun doing an actual song… a verse… a chorus.. and yup… a hook- whew – sometimes those things get lost in the deadlines we all have. Thanks so much for the kind words!


  54. kevin says:

    Wonderful crisp new tune and happy surroundings–10+ !

  55. Ryan Phillips says:

    Great work guys as always!

  56. Brad Klukow says:

    Great Music and an Awesome campaign. The smiling faces really make it fun and will bring the News talent into your living room. I like it!!! Nice job!!

  57. Chris Pruitt says:

    Another homerun! I will be buying this for our market. Sign me up!

  58. Henry Chu says:

    Very cool! Stephen Arnold does it again. “This is the Place” is warm, friendly, and a great way to connect with viewers.

  59. Thanks for sharing, I’m already thinking of shots to put with this fun jingle.

  60. Pete Ferraro says:

    Love the energy. Could help some mid-size stations look big time

  61. Kyle says:

    Sweet new music promo bed and sweet guitars!

  62. David Bowen says:

    This is a campaign that is going to have Legs! i can see it being illustrated a million different ways.

    You got another winner !

  63. As always a very well produced track with impact and a human connection. The art direction on the video side was tops.

  64. Kristin says:

    Love the imagery and the theme! Love to do some sort of promotion!

  65. Matt Barrick says:

    Looks and sounds great….Easy to remember message

  66. Ken Freedman says:

    Great infectious enthusiasm for this theme, I can really imagine people getting this stuck in their heads!!!

  67. Paul Farmer says:

    Love this kind of vocal campaign.

  68. Michelle Donaldson says:

    Warm. Inviting. I can see how this would appeal to a lot of markets.

  69. A positive, upbeat image campaign with a great hook from SAM. Well done!

  70. John Mann says:

    Well done….one of the best I’ve ever seen!

  71. Betty Fish says:

    Enjoyed the promo. Would make a great image campaign for lots of markets.

  72. Kimberly says:

    Really like how easy you’re making it to put together a “feel good” image campaign. So simple to add in local shots and the “studio recording” shots give it a special feel. Like the positivity, I think viewers want that right now.

  73. Typical great Stephen Arnold production. Loved the theme.

  74. Jeremy Rowell says:

    Warm and heartfelt. Really ties together the station and hometown. A great sense of community. Love it.

  75. TVtune says:

    The expected creativity and solid execution by SA…and some great voice talent, too. Like the transitions in the video pieces.

  76. JohnStall says:

    Outstanding production quality! Makes me really like the news personalities. Great job!

  77. Eric Dahl says:

    Excellent jingle with great separation between the vocals and instruments, but the thing I like best is the warm acoustic guitar sounds that were captured!

  78. Mary Borger says:

    Great image piece. Love it!

  79. Scott Blum says:

    WOW. I am blown away with the easy catchyness of this campaign. So warm and friendly. perfect for a newsteam. I wish our station would pick up a theme this this. I really like this.