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Most Annoying Sounds In the World

What are the sounds that drive you nuts – the ones you hear and immediately think, “nope”? This is one of those topics that for those sensitive to sound (like us) presents a real challenge to research and write about. However, with grit and determination, we’ve forged through the shrieks, shrills, and scrapes to uncover not only the most annoying sounds in the world, but why they affect us so, and […]

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How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF »  |  Original article from Broadcasting+Cable can be found here » Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

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