Sonic Branding: The Most Underused Asset In Marketing
Got a brand, but maybe you’re not using audio as strategically as you could be? You’re not alone.
When it comes to marketing, sound is one of the most powerful and yet, least utilized brand assets available. Some studies even suggest it can increase brand awareness by nearly 200%. But don’t just take our word for it.
In his latest Forbes article, Villanova University Professor of Marketing and Forbes Senior Contributor, Charles Taylor explores how sonic branding influences emotion, strengthens memory, and creates real staying power for brands.
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Sonic Branding: The Most Underused Asset In Marketing