While it may still feel like winter in much of the country, in case you didn’t know it, baseball’s spring training is right now in full swing. Helping catch baseball fever among American League champion Texas Rangers‘ fans is a brand new promo for our client KTVT CBS 11/TXA 21, featuring a track from The Vault called “Believe,” written by multiple Grammy nominated songwriter Greg Barnhill and produced by Stephen […]
Read More »Thanks to the success of the first ”It’s All About Early” — our fully-produced and edited audio + video promo package created for local morning newscasts — we’ve put together a brand new one. This time with a hard news edge. Shot in HD by our friends at Hothaus Creative, “It’s All About Early: Hard News” provides local TV stations with an affordable, market-exclusive promo package that can hit the […]
Read More »Earlier this week I came across this series of stories on NPR that looks back fondly on lost audio formats, with the first story on the history of 8-Track tapes. A quick survey of the Stephen Arnold Music staff found that most had never seen an actual 8-Track let alone owned any. Except of course Stephen himself, who not only owned them, he still has an actual working 8-Track recorder […]
Read More »Our good friends at Golf Channel came to us recently to capture the musical identity of two of their new shows. “Morning Drive” is a brash new entry into the world of morning sports talk. “Pipe Dream” is a 10-part reality series chronicling 53-year old pro golfer Mark Burk’s journey to restore his golf career. Check ’em out below:
Read More »It’s Super Bowl week, AND the Super Bowl is being played here in Dallas, so we here at Stephen Arnold Music are twice as excited (at least most of us are). And even if the game’s a blowout, the ads always deliver. We asked some of our crew here for their favor Super Bowl ad and a game prediction. Here’s what we came up with. Noelle Alanis: Prediction: “The Colts […]
Read More »We all remember our first…guitar that is. This is mine — an original 1960s Sears Silvertone, which later became Danelectro, and yes that’s the original case with a small amp built right into it. They don’t make ’em like that anymore. And check out that price from an original Sears catalog — $67.95! Talk about money well spent.
Read More »We had this idea. With so many stations dealing with reduced staffs and working within increasingly tight budgets, we wondered wouldn’t it be cool if we could create a fresh, no-hassle on-air look for the morning news — an increasingly valuable part of every station’s daily schedule. Thus “It’s All About Early’ was born. This is a video AND audio package designed to make local stations look and sound better […]
Read More »When one thinks of the Golf Channel you might not immediately think of it as the likely home for a new show about a homeless man seeking to redeem himself through his love of golf, but that’s the story behind their new reality series “Pipe Dream” — the story of Mark Burk, a pro golfer who had it all, lost it all and is now working his way back to […]
Read More »On Tuesday of this week, Stephen and Chad were interviewed by Dan Daley of the Sports Video Group. In the 1987 film Broadcast News, real-life film-score composers Marc Shaiman and Glen Roven had a cameo as dorky musicians trying to pitch a new theme song for the network’s nightly news broadcast. They frantically introduce the parts as they sing them — “Now comes the counter melody!” — and signal the piece’s […]
Read More »This is a prelude to our upcoming book – “A Story Of Six Strings,” which chronicles the history of Stephen Arnold Music through Stephen’s guitars, all of which were photographed on location throughout the western United States. Stephen: “I had always wanted a Fender Strat but never could afford one. The ‘69 strat was especially iconic, because that was the year Fender changed to a larger headstock and a U-shaped […]
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