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What’s new from The World Leader in Sonic Branding – Summer 2025! Go Hear »

News & Press

An Orchestra playing a Sonic Brand

The State of Sonic 2025: Trends in Sonic Branding

Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]

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SAM World Leader Featured Sports Projects

Game On! Featured sports projects that score big from The World Leader in Sonic Branding

At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]

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SAM World Leader Winter 2025 projects

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

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Stephen Arnold Music + WETA sonic branding

SAM & WETA PBS Hit All the Right Notes

At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]

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SAM Featured Projects video thumbnails

What’s new from The World Leader in Sonic Branding – Summer Edition!

Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]

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TILT immersive attraction

TILT + 360 Chicago Ranked Among World’s Best Observation Experiences

Blooloop, a leading authority on museums, theme parks, and immersive attractions, recently published its list of the worlds’ 21 best observation experiences. Ranked among iconic attractions like the Eiffel Tower and Burj Khalifa was none other than 360 Chicago and TILT, the heart-pounding thrill ride with original music from SAM that ‘tilts’ visitors out over the city of Chicago from the 94th floor observation deck. SAM created three custom pieces […]

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Featured Video Play Icon

Watch Battle of the Promo Superstars 2024 – Virtual Edition

Get ready for the ultimate showdown as TV station marketing superstars apply their promo magic to the same news story! Thanks to all who attended our 8th Annual (and first virtual) Battle of the Promo Superstars event. For folks who couldn’t make it to our session (or if you simply want to watch it again), here’s the BATTLE. And a special THANK YOU to our 2024 participants. We couldn’t have […]

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Featured image: Football player

Get Your Game On

It’s game time…are you ready? You bring the inspiration, and we’ll bring the punch and adrenaline to your sports coverage music needs. Do you have a new sports franchise this year? From custom music to custom lyrics to syndicated tracks – Stephen Arnold Music has everything you need to inject BIG energy into your sports packages. Get your game face on – with sports music from Stephen Arnold Music! Take […]

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Image of Modern Drummer Magizine article Dave Abbruzzese of Pearl Jam

Interview with Pearl Jam’s Dave Abbruzzese

It’s not every day that you get to talk shop with a true legend of grunge rock, so when Modern Drummer Magazine reached out asking if I might interview fellow Dallasite, Dave Abbruzzese of Pearl Jam, I didn’t hesitate. Dave Abbruzzese didn’t start out in Seattle — the birthplace of grunge — but he got there as quick as he could when fellow Texan and drum extraordinaire Matt Chamberlain gave […]

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