Many folks might not be familiar with Garland, Texas, but they have most certainly heard it, whether they realize it or not. This artsy town northeast of Dallas is home to Audio Dallas (formerly Autumn Sound Studios) where Willie Nelson recorded one of his most celebrated albums, Red Headed Stranger, in January of 1975. This year marks the 50th anniversary of this seminal work and the City of Garland decided […]
Read More »
Welcome to the new home of Stephen Arnold Music (SAM)! Our brand new studios have been custom built from the ground up and feature 5,500 sq. ft. of creative space in the newly renovated Cotton Mill building in McKinney, Texas. The new space is outfitted with a custom designed live room capable of recording everything from solo musicians to live orchestras. We’ve also constructed a state-of-the-art control room and tuned […]
Read More »
We have our winner! Congratulations to Ryan McGaughey at WANE 15 Thank you to everyone who checked out our sports campaigns and entered the giveaway!
Read More »
Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards is known worldwide for celebrating excellence and innovation in creative design, advertising, and digital media. The global competition draws creative entries from high-profile marketing agencies as well as leading brands. This year, SAM is honored to have received four Platinum […]
Read More »
UPDATE: We have our winner! Watch the drawing here » There’s never been a more exciting time for local media and sports programming. Our SAM team has been working with our local station partners on some amazing sports projects – including promos, image, show themes, and full game broadcast packages. Ready to hear what we’ve been up to? Check out our latest infectious sports themes, leave a comment below, and you’ll […]
Read More »
We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2025 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at the Encore Hotel on Sunday, April 6th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there! The Lâg HyVibe THV30 Acoustic Guitar Giveaway This year […]
Read More »
DALLAS—March 3, 2025— Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive […]
Read More »
Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]
Read More »
At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]
Read More »
Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]
Read More »