News & Events Archives - Stephen Arnold Music

SAM Goes Platinum at the 2025 MUSE Creative Awards

Stephen Arnold Music (SAM), The World Leader in Sonic Branding®, has been recognized for eight MUSE Creative Awards in the Audio and Experiential & Immersive categories. The MUSE Creative Awards is known worldwide for celebrating excellence and innovation in creative design, advertising, and digital media. The global competition draws creative entries from high-profile marketing agencies as well as leading brands. This year, SAM is honored to have received four Platinum […]

Tune up Your SPORTS Image – Guitar Giveaway!

There’s never been a more exciting time for local media and sports programming. Our SAM team has been working with our local station partners on some amazing sports projects – including promos, image, show themes, and full game broadcast packages. Ready to hear what we’ve been up to? Check out our latest infectious sports themes, leave a comment below, and you’ll have a chance to win this fantastic Taylor GS […]

It’s Programming Everywhere at NAB 2025, and a Lâg HyVibe Guitar Giveaway!

We’re excited to be an official sponsor again of TVNewsCheck’s Programming Everywhere Conference, which is part of the 2025 NAB Show in Las Vegas. The Programming Everywhere Conference is an all-day event and will be held at the Encore Hotel on Sunday, April 6th. Our guitar giveaway is at 3 p.m. during the Networking Break. We hope to see you there! The Lâg HyVibe THV30 Acoustic Guitar Giveaway This year […]

Stephen Arnold Music Delivers Dynamic Sonic Branding for the Debut of TGL Presented by SoFi

DALLAS—March 3, 2025— Stephen Arnold Music (SAM) created original music and sonic branding for TGL presented by SoFi, the first-of-its-kind team golf league that debuted this winter in prime time on ESPN to huge viewership and great acclaim. The global leader in sonic branding, SAM collaborated with TGL’s Brand & Creative team to provide music for the league’s electrifying opening title sequence, featuring DJ Khaled, as part of a comprehensive […]

The State of Sonic 2025: Trends in Sonic Branding

Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]

SAM World Leader Featured Sports Projects

Game On! Featured sports projects that score big from The World Leader in Sonic Branding

At SAM, our creative team literally puts music into play with impact and emotions that fuel the game. We lean heavily on our expertise with custom branded music and sound design solutions to ignite fan loyalty and keep your team at the top of their game. Dallas Mavericks – MavsTV SAM created a sonic brand and custom music package for the Dallas Mavericks. This epic three minute score features all […]

What’s new from The World Leader in Sonic Branding – Winter 2025

Our team at SAM has been busy with a wide range of exciting projects – custom music and sound for sports, news, experiential, augmented reality – as well as fresh music from our library, The Vault. Here’s a rundown of what we’ve been up to lately. TGL Golf – ESPN Stephen Arnold Music (SAM) created original music and sonic branding for TGL Golf presented by SoFi, the first-of-its-kind golf league […]

image of histovery alamo surrounded experience

SAM Creates Immersive Soundscapes for Histovery’s “Surrounded: The Alamo Augmented Experience”

DALLAS—December 3, 2024 — Stephen Arnold Music (SAM), the world leader in sonic branding, recreated the sounds of the most storied site in Texas history for Surrounded: The Alamo Augmented Experience now on view at The Alamo in San Antonio.

Stephen Arnold Music + WETA sonic branding

SAM & WETA PBS Hit All the Right Notes

At SAM, we’ve been creating music for PBS stations since we got our start over 30 years ago, and we’re especially proud of the collaboration we have with WETA PBS. Last year, SAM’s audio identity for WETA was rated one of the fastest growing sonic brands in the country according to The SoundOut Index 2023 report — a leading authority in sonic brand testing. Their research shows that listeners, including […]

What’s new from The World Leader in Sonic Branding – Summer Edition!

Our team at SAM has been busy this year with exciting projects for the Paris summer games, trending social media spots, experiential sound, news, trailer music and more. Hey, we’re even giving you a sneak peak at SAM’s new studio headquarters! Here’s a rundown of what we’ve been up to lately: Aiming for Gold Paris – CNN Worldwide For the 2024 Summer Games in Paris, CNN approached Stephen Arnold Music […]

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