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The 5 Most Common Sonic Identity Gaps for Brands — And How to Fix Them

Most brands don’t have a music problem – they have a sonic identity problem. In today’s media landscape, brands are heard across countless platforms from broadcast to streaming, social, retail, immersive, and more. Without a cohesive sonic system, a brand’s sound can feel disjointed, missing opportunities to connect with audiences on a deeper level – a gap forms between brand intention and audience perception. Research shows that distinctive brand assets play […]

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What’s new from The World Leader in Sonic Branding – Sports Edition!

Our team at SAM has been busy with sports — creating sonic identities, show opens, custom music and sound, live experiential sound, and more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately for sports! CNN – Aiming for Gold | 2026 Winter Games For the 2026 Winter Games in Italy, CNN collaborated with Stephen […]

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Stephen Arnold Music Creates Immersive Soundtrack for Histovery’s “American Revolution: The Augmented Experience”

Stephen Arnold Music (SAM), the world leader in sonic branding, created a dynamic, historically-detailed soundtrack for American Revolution – The Augmented Experience (ARTAE), an ambitious two-year production created by Histovery to mark the 250th anniversary of the American Revolution. An evergreen traveling exhibition, ARTAE will tour the United States beginning later this year. The first major institutions to host the attraction will include The Historic New Orleans Collection, Charlotte Museum […]

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The Biggest Sounds of the Big Game

The 2026 NFL championship game, as usual, served up some big-time commercials. They included beer ads, AI products, weight loss drugs, cryptocurrency, gambling…and everything imaginable in between. Some were heartfelt, some spectacular, some unexpected, and some just downright silly. And this year, they seemed especially compelling as the game itself turned out to be stultifyingly dull. Add in the “battle of the halftime shows,” and there was plenty to watch […]

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A composite image featuring the NewsNation logo alongside promotional graphics for two new primetime programs: "Katie Pavlich Tonight," premiering at 10p/9c, and "Jesse Weber Live," premiering January 19 at 11p/10c.

Stephen Arnold Music Creates Sonic Branding for Two New NewsNation Primetime Programs

Stephen Arnold Music (SAM), the world leader in sonic branding, has created original sonic branding for two new NewsNation primetime programs: Katie Pavlich Tonight and Jesse Weber Live. The work includes each show’s main theme along with custom modular music packages designed to support on-air graphics, transitions, and segment branding. The projects continue SAM’s longstanding collaboration with NewsNation’s creative team and expand the studio’s growing body of work for the […]

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