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SAM New Studios | Highlights

Welcome to the new home of Stephen Arnold Music (SAM)! Our brand new studios have been custom built from the ground up and feature 5,500 sq. ft. of creative space in the newly renovated Cotton Mill building in McKinney, Texas. The new space is outfitted with a custom designed live room capable of recording everything from solo musicians to live orchestras. We’ve also constructed a state-of-the-art control room and tuned […]

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An Orchestra playing a Sonic Brand

The State of Sonic 2025: Trends in Sonic Branding

Is this the year you go all-in with your sonic brand? From in-person experiences to augmented reality and AI-integration, brands are tuning into their audiences more than ever using music, leading to deep emotional connections. Personalization and authenticity are on the rise, as is brand music incorporating human touch. 2025 isn’t just about making your brand sound good – it’s about creating audio that speaks uniquely to audience segments with […]

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