News & Press

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Image is everything!

Winter’s on the way, but are you thinking about your station’s image? There will be some extra inventory available on your station next year, so it’s the perfect time to take a quick look at our latest image campaigns. Many viewers are now home all day… so it’s a unique opportunity to drive ratings with a fresh image marketing initiative!

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Coffee percolating, alarm ringing, toast popping – New Morning Image!

Imagine your morning routine – what do you hear? Fresh coffee percolating, your alarm awakening you, crisp toast popping up? These sounds, and others, combine to create a familiar, comforting beat – the soundtrack of your morning routine. Stephen Arnold Music is excited to announce the release of “Morning Routine”, our new morning image campaign: a fully produced, cost-effective marketing package for morning promotions. It’s sure to make a fun, […]

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How to Take “Waking Up My Day” to a NEW Level!

The promo geniuses at WJLA in Washington D.C., Stan Melton and Bonnie Wood, needed a sure-fire idea to promote ABC’s “American Idol,” premiering on their station this fall. And sitting on their desks were some valuable “front of the line” passes from the network to use at an upcoming local audition for the show. It made sense to them to conduct some sort of singing contest to win these tickets, […]

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EIG Giveaway

Everywhere I Go – Mega Guitar (and Uke) Giveaway!

UPDATE: We have our winners! Watch, Then Enter to Win One of Three Stunning Guitars! We’ve NEVER done anything like this before! Here’s THREE chances to win a cool instrument, just by listening and commenting on our our brand-new multiplatform/social image package: “Everywhere I Go.” First prize: Get your inner rockabilly on with this spectacular orange Gretsch 5420 Electromatic guitar. Next up: A stunning Martin Koa Wood Acoustic/Electric guitar. Amaze […]

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