Stephen Arnold Music, Author at Stephen Arnold Music

Stephen Arnold Music Creates Sonic Branding for Sports Programming on Gray Media

DALLAS—March 10, 2025— Stephen Arnold Music (SAM) created sonic branding and custom music for Gray Media’s newly launched slate of Atlanta Braves baseball games. The package includes an original score, featuring all live orchestration, providing Gray Media with a strong and distinct sonic identity as a sports broadcaster and distribution partner. The three-minute theme has a modular structure that makes it easily adaptable to a range of programming and marketing […]

Red Headed Stranger Turns 50 and SAM Had a Front Row Seat

Many folks might not be familiar with Garland, Texas, but they have most certainly heard it, whether they realize it or not. This artsy town northeast of Dallas is home to Audio Dallas (formerly Autumn Sound Studios) where Willie Nelson recorded one of his most celebrated albums, Red Headed Stranger, in January of 1975. This year marks the 50th anniversary of this seminal work and the City of Garland decided […]

SAM New Studios | Highlights

Welcome to the new home of Stephen Arnold Music (SAM)! Our brand new studios have been custom built from the ground up and feature 5,500 sq. ft. of creative space in the newly renovated Cotton Mill building in McKinney, Texas. The new space is outfitted with a custom designed live room capable of recording everything from solo musicians to live orchestras. We’ve also constructed a state-of-the-art control room and tuned […]

illustration of a girl wearing headphones

What is Sonic Branding?

How a peacock gave birth to the first sonic brand. A true story. Way more mellifluous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company (NBC) — the network that years later would be canonized as the proud peacock — aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts […]

Stephen Arnold Music (SAM) Adds Licensing Pros Jeff Ryan and Kevin Richards

DALLAS—February 13, 2024—Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, has added two highly regarded music industry veterans to its licensing team. Jeff Ryan joins the sonic branding agency as Director of Music Licensing, while Kevin Richards assumes the role of Director of Creative Licensing. They will report to Noelle Fowler, VP of Licensing and Sales. Jeff Ryan, Director of Music Licensing Kevin Richards, Director of Creative Licensing […]

Stephen Arnold Music Helps KTLA Celebrate Its 75-Year Love Affair with the City of Los Angeles

Stephen Arnold Music collaborated with KTLA to mark its 75th anniversary with an emotional and endearing anthem

Newscast Studio Broadcast Production Awards

Stephen Arnold Music Takes Home Nine Wins at Broadcast Production Awards

Studio honored for work for Al Jazeera, CNN, NewsNation, KTNV and WPIX. DALLAS—May 9, 2022 — Stephen Arnold Music enjoyed a strong showing at the

How Sound Triggers Human Emotion

The Science of Sound By Dr. Sol Marghzar AuD, CCCA, Director of Audiology, Stephen Arnold Music If you’re of a certain age and hear the opening chords to Lalo Shifren’s theme from Mission: Impossible, you probably recognize it immediately. You may even remember your favorite members of the cast. But something else is also happening, because hormones are being secreted in your body—triggering a sense of danger. Our ears direct […]

How a Peacock Introduced the First Sonic Brand

Finding audio patterns that strike a chord with consumers by Stephen Arnold Download the PDF » | Original article from Broadcasting+Cable can be found here » Way more melliﬂuous than a squawk. More memorable than any chirp, hoot, cluck or quack could ever be. Over 90 years ago, the National Broadcasting Co. — the network that years later would be canonized as the proud peacock — aired three distinctive chimes […]

Want to Reach Millennials? The Best Way May Be Through Their Ears.

For many brands, millennials are the holy grail. More than 80 million strong in the United States—a quarter of the country’s population—they are expected to spend a whopping $1.4 trillion this year (according to the consulting firm Accenture). Reaching these young people is a priority for most marketing campaigns, but to do so effectively, brands need to understand millennials’ buying patterns, lifestyle choices, entertainment preferences and ethics, and how they […]

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