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SAM’s New Studio Mural by Andrea Holmes

To commemorate our new studios, SAM commissioned local McKinney artist and fellow Cotton Mill tenant, Andrea Holmes, to paint an original mural depicting inspiration from our 30+ years of experience creating world-leading sonic brands. Andrea is the preeminent mural artist in North Texas having painted countless pieces across the region. From concept to creation, it was exciting to watch the artwork come to life across the month-long process. Every aspect […]

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AINSOF’s Realm-Defining Music Catalog Joins The Vault

Step into a new realm of emotional storytelling with AINSOF, the groundbreaking music catalog from Stephen Arnold Music and The Vault. Featuring more than 30 albums and 1,500 tracks, AINSOF delivers a vast spectrum of cinematic sound perfectly crafted for trailers, television, promos, advertising, digital content, gaming, and beyond. This collection has been meticulously built for today’s creators – and is now available in the US for the very first […]

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The State of Sonic 2026: Trends in Sonic Branding

Sound is finding its way into every facet of the brand experience, giving sonic branding plenty of runway as we launch into 2026. Last year, we identified personalization and authenticity as top trends to keep an ear on – and they’re still very much in play. But in 2026, it’s about crafting sonic brands that scale and feel unmistakably human. Here are our top 5 trends shaping how brands will […]

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SAM World Leader Winter 2026 featured projects

What’s new from The World Leader in Sonic Branding – Winter 2026

Our team at SAM has been busy with a wide range of exciting projects — creating custom music and sound for advertising, sports, news, experiences, and lots more, as well as syncing fresh tracks from The Vault, our premium production music library. Here’s a rundown of what we’ve been up to lately. TGL Golf Season 2 – Sonic Identity Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership […]

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Good Commercial Music Targets Emotions – AI Music Is Bad at That

In her article ChatGPT Needs More Cowbell (Source: The Atlantic) – Nancy Walecki describes the history of jingles and the influence that human creativity has on emotional response. The piece centers on the idea that great commercial music – the kind that gets stuck in our heads – is built on crafting catchy, pop-like mnemonics, but also a willingness to take musical risks, which humans are more prone to do […]

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