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SAM Adds Emotional Depth to MLB’s All-Star Game Tribute to Hank Aaron

At the 2025 All-Star Game in Atlanta, Major League Baseball commemorated the 51st anniversary of Hank Aaron’s historic, record-breaking 715th home run with an unforgettable tribute created through a ground-breaking blend of projection mapping, pyrotechnics and immersive music and sound. Immersive entertainment pioneer Image Engineering produced, while sonic branding leader Stephen Arnold Music (SAM) created the soundtrack for the emotionally charged spectacle broadcast live on Fox Sports and experienced in […]

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A collection of classic audio formats and players, like turntables and cassette decks, representing the 'sound of nostalgia'.

The Sound of Nostalgia

What sounds take you back? Is it the whimsical music of an ice cream truck, a commercial jingle from Saturday morning cartoons, the ‘one-up’ chime from a video game, or maybe a hit song from a summer road trip? Our senses are really good at triggering past experiences, and sound is one of the most powerful. Examining how we process the audible world can shed light on why sound is […]

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closeup image of a hands holding a cell phone

Sonic Branding Ranked #1 for Brand Awareness

Wow, this is really powerful! A recent post by our sonic research partners over at SoundOut has revealed that sonic branding is the most effective brand asset when it comes to maximizing brand awareness. The article references research completed by System1 and TikTok [Source: The Long & Short (Form) of It] which analyzed nearly 900 short-form ads and 92,000 consumers. Among the findings, sonic assets (e.g. sonic logos, brand mnemonics, […]

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