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Stephen Arnold Music (SAM) Creates the Immersive Cyberpunk Sound of ATL 2023

DALLAS—February 26, 2024— Stephen Arnold Music (SAM), The World Leader In Sonic Branding®, recently joined Attractions Technology Lab (ATL) for an immersive dive into the latest innovations in themed entertainment. SAM was one of nearly two dozen creative, design and engineering agencies who together created an immersive cyberpunk world—including a full-scale dark ride—at the annual event, offering a glimpse into the future of rides and attractions. ATL is a week-long, […]

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Jingles: The Original Sonic Branding

Love them or hate them, you can’t forget a catchy jingle. Commercial jingles are purposefully designed to get your attention, and they have served as a huge building block for the sonic branding industry. Here we discuss where they came from, how they helped launch sonic branding, and we showcase some of the top jingles of all time. Where did jingles come from? In a previous article about sonic logos […]

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