Marketing Genius – Promax Session


Watch Stephen Arnold, at this Promax Marketing Session, discuss the creative “sonic branding” process behind the original music for WGNO-TV, New Orleans, LA. This custom music campaign entitled “God Bless Louisiana” won multiple PromaxBDA Gold, Emmy, and Addy Awards and features the voice talent of renowned actor Wendell Pierce. Recorded in New Orleans, it features all local musicians.