Stephen Arnold Music (SAM) is an internationally acclaimed sonic branding agency that creates distinctive sonic identities for leading brands worldwide. We partner with corporations, broadcast networks, television stations, digital media outlets, production companies, film studios, trailer houses, advertising agencies, content creators, and immersive experiences to create music that makes brands impossible to ignore.
A great jingle gets stuck in your head, and great sonic branding goes even further – building recognition, creating emotional connection, and giving your brand a distinctive sound all its own. From sonic logos and branded music to sound effects and immersive audio, a strategic sonic identity helps your brand stand out and stay top-of-mind.
From a catchy jingle to a complete sonic identity, sound taps into the neural pathways responsible for emotion – fueling meaningful connections with audiences.
A well-designed sonic identity generates brand recognition and recall across every touchpoint.
Whether a jingle, sonic logo, or other branded music, pairing sound with visual and tactile elements amplifies the power of your brand messaging.
Comprehensive sonic branding enhances overall brand appeal – highly correlated with recall and propensity to buy or engage.
Sonic Branding • Custom Music • Consumer Brands
Crazy Water has been making people feel good for over 140 years, so when their creative agency, TRG, reached out to SAM for a custom sonic brand and brand song to make wellness fun, it didn’t sound so crazy to us! Our team tapped into quirky roots of the brand developing a sonic logo and song fitting of Crazy Water’s dead-pan humor and Texas-sized personality.
Sonic Branding • Sonic Logo • Custom Music
With a creative partnership spanning over a decade of production music and main themes for AAA releases, Gearbox and SAM finally found their rhythm with a fun and engaging sonic identity that speaks to the gaming masses. When we captured SAM Production Mgr., Jesus Garcia’s son yelling ‘Gearbox’, everyone knew we had caught lightning in a bottle.
Sonic Branding • Custom Music • Sports
When the Dallas Mavs brought game production fully in-house and launched their OTT platform, MavsTV, they needed a partner who could match their vision and accelerated timeline. Anchored by a fully orchestrated 3-minute score, the Mavs’ growing suite of themes now includes dramatic, NBA Cup, and 80s-inspired “Hardwood Classic” variations.
Sonic Branding • Custom Music • International
Logistics giant UPS called upon SAM to elevate a recent global communications campaign with custom music scored to a set of compelling capabilities videos. SAMs score was critical to the project’s success, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East.
Sonic Branding • Custom Music • Sports
SAM created a new audio signature for TMRW Sports centered on a distinctive four-note mnemonic designed to accompany the company’s animated logo across broadcast, live events, streaming, and digital platforms. We also created an original sonic identity for TGL presented by SoFi, a first-of-its-kind, three-on-three golf competition featuring top players from the PGA Tour. The comprehensive music package features an upbeat feel with hybrid instrumentation, as well as a hype overlay from DJ Khaled.
Sonic Identity • Custom Music • International
Al Jazeera broadcasts 220M+ households in over 100 countries. Continuing a 20+ year creative partnership, SAM was asked to re-imagine and evolve Al Jazeera’s sonic brand and music across all platforms. This epic, fully-orchestrated music package would become the soundtrack to 24 hours of daily programming, as well as an audio toolkit for brand identity and promotions.
Sonic Identity • Custom Music • Broadcast Music
SAM was asked to develop a custom thematic music package for CNN News Central, the network’s 6-hour daily programming block originating from its New York and DC studios. The package centers on a confident and uplifting main identity along with all live orchestration to give CNN News Central a distinct and memorable sound in the industry.
Sonic Brand
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Tell us how you want your brand to feel. We’ll bring that feeling to life with a distinctive sonic identity that is unforgettable. Let’s make some music together.
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