CCTV International

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SAM Sonically Rebrands CCTV

Stephen Arnold Music was tasked with creating a sonic brand and comprehensive music package for CCTV that would be shared between their five CCTV International Channels – Arabic, English, French, Russian and Spanish — all while taking into account the individual channel regions, cultures, and target audiences. It proved to be a planet-spanning project as epically challenging as it was rewarding.