Case Study: WETA PBS Rebrand

Rebrand Promo

Rebrand Classical

Rebrand UK

WETA Group Rebrand

Reaching 1.3 million viewers on average each week, WETA PBS is the leading public broadcasting station in the nation’s capital with educational, cultural, news and public affairs programs and services. WETA’s channels include WETA UK, PBS World, WETA Metro, WETA Classical, and the PBS Kids. WETA PBS is one of the top producing stations for public television, producing and co-producing landmark television series – such as PBS NewsHour, Washington Week and Ken Burns documentaries.

Stephen Arnold Music created the sonic brand identity and custom music package for the WETA group – creating a cohesive identity across all platforms, channels, and original programming.

This sonic brand has been rated by SoundOut as one of the fastest growing sonic brands in the country. SoundOut is the world leader in testing for audio branding, and we’re thrilled that their research shows that listeners are responding to and connecting with WETA’s audio signature in a big way.