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The SoundOut Index ranks WETA's new sonic brand as one of the fastest growing. View the report »

Case Study: WETA PBS Rebrand

Rebrand Promo

Rebrand Classical

WETA Group Rebrand

Reaching 1.3 million viewers on average each week, WETA PBS is the leading public broadcasting station in the nation’s capital with educational, cultural, news and public affairs programs and services. WETA’s channels include WETA UK, PBS World, WETA Metro, WETA Classical, and the PBS Kids. WETA PBS is one of the top producing stations for public television, producing and co-producing landmark television series – such as PBS NewsHour, Washington Week and Ken Burns documentaries.

Stephen Arnold Music created the sonic brand identity and custom music package for the WETA group – creating a cohesive identity across all platforms, channels, and original programming.

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