Case Study: TGL Golf

Open

Highlights

Taking the Game to a New Level

Sonic Branding • Custom Music • Sports

Founded by Tiger Woods and Rory McIlroy’s TMRW Sports in partnership with the PGA TOUR, TGL is a first-of-its-kind, three-on-three golf competition featuring top players from the PGA TOUR. SAM was brought in to create an original sonic identity for the broadcasts with upbeat, hybrid instrumentation, as well as a hype overlay from DJ Khaled – a comprehensive music package that includes an open, beds, promos, bumps, idents, and other elements.

Matches air and stream in prime time exclusively on ESPN platforms. The debut match from the new SoFi Center in Palm Beach Gardens, FL, attracted nearly one million viewers and generated strong acclaim.