Case Study: Gearbox

Sonic Brand

Battleborn: In-Game Theme

Gearbox Creative Partnership and Sonic Brand

Sonic Branding: Avid Fan Base

One thing Gearbox knows is that their fans are VERY discerning. With over a decade of creative partnership starting with production music, then main titles themes of AAA releases, Gearbox and SAM finally found their rhythm with a Sonic Brand that speaks to the gaming masses.

With a target demo of 12 – 44, this had to be fun, engaging, and work with a well known graphic mark.

Sometimes you catch lightening in a bottle. Which is what happened when SAM Production Manager Jesus Garcia recorded his 6 yr old son yelling “Gearbox”.

We knew we had a winner – and with over 100m units shipped using this brand, and consistent (mostly positive) questions from their fans on where this came from – Gearbox knew it as well.