Case Study: Dallas Mavs

Open

Dramatic

80’s Hardwood Classics

Hyping Up The Herd

Sonic Branding • Custom Music • Sports

When the Dallas Mavs brought game production fully in-house and launched their OTT platform, MavsTV, they needed a partner who could match their vision and accelerated timeline. SAM was brought in to develop a custom broadcast theme to elevate the Mavs’ live game coverage and get fans hyped. The epic 3-minute score features all live orchestration incorporating strings, French horns, and driving drumline percussion. The extensive music package was developed exclusively for MavsTV with over 70 games available on the Dallas Mavericks Broadcast Network and the NBA app, ensuring that Mavs fans everywhere can feel the energy and intensity of their favorite team.

SAM continues to expand MavsTV’s suite of themes with variations such as a throwback, sax- and guitar-driven 80s vibe for “Hardwood Classics” games, a dramatic orchestral variation crafted to dial up the intensity, and a version for the NBA Cup. These additions enhance the Mavs’ musical identity, providing flexibility to match tone and emotion to every game setting.