Case Study: Al Jazeera Rebrand

Teaser And Launch Theme

Main Ident

Launch Promo

Montage

25th Anniversary Rebrand

Al Jazeera Arabic is the #1 Arabic news channel in the world – broadcasting to more than 220 million households in more than 100 countries. With Al Jazeera’s 25th Anniversary came a complete rebrand – sets, graphics, technology and music.

Continuing a 20+ year creative partnership, Stephen Arnold Music was tasked with re-imagining and evolving Al Jazeera’s sonic brand and music across all platforms. This epic, fully-orchestrated music package would become the soundtrack to 24 hours of daily programming, as well as an audio toolkit for brand identity and promotions.