Case Study: Al Arabiya

Al Arabiya – Main Idents

Programming

Promo Teasers

Short Idents

Sonic Branding and Custom Music for Global News Network

Sonic Branding • Custom Music • International

Stephen Arnold Music delivered a comprehensive sonic rebrand for Al Arabiya, the Riyadh-based global news network. Supporting a major brand evolution, the project features a custom suite of network idents, programming themes, and a versatile sonic toolkit.

The new identity reflects Al Arabiya’s shift toward dynamic, human-focused storytelling. By blending modern production with traditional regional instrumentation, we created a sound that conveys credibility and depth. The result is a distinctive audio signature that connects with a global audience while remaining authentically rooted in the network’s heritage.

“Feedback has been beyond expectations, especially on the music thanks to SAM’s professional and dedicated work. Thank you for a great collaboration!”

★★★★★ Nayla Eltawil, Art Director | Al Arabiya News Network

“The new sonic identity plays an important role in strengthening Al Arabiya’s brand experience across all platforms. Working with Stephen Arnold Music, we developed a sound that reflects the network’s credibility, energy, and global outlook while remaining connected to the cultural roots of the region.”

★★★★★ Ali Berry, Director of Branding & Creative Services | Al Arabiya News Network