Case Study: Airbnb

Airbnb Icons – Montage

X-Mansion

St. Paul’s Cathedral

Janhvi

Incredibles

Iconic Sound for Iconic Stays

Sonic Branding • Production Music • Social Media

Airbnb is a global innovator when it comes to unforgettable stays and experiences, which is fitting given the launch of Airbnb Icons — a series of imaginative experiences immersing guests in the worlds of their favorite actors, musicians, film/tv characters, sports stars, and more.

Airbnb and Hogwash Studios approached SAM to provide music for a multitude of social media spots for Airbnb Icons on TikTok, Instagram, and X. Using songs from The Vault, SAM’s expansive production music library, our creative team produced music to promote the X-Mansion, Janhvi Kapoor’s home, Edna Mode’s house from Disney Pixar’s Incredibles, and the hidden library of St. Paul’s Cathedral.

SAM’s music selections perfectly represent the unique personality of each space, and since launching, the Icons series has gone viral with millions of views and engagements.