Bring The Noise
We hear thousands of sounds every day, and as much as a third of them come from products and apps. SAM’s creative team develops custom sounds and notifications that aid without annoying, and create lasting brand recall.
From smartphone notifications and ringtones, to UX sounds, technology startup and shutdown noises, appliance notifications and more, SAM has been creating custom sonic branding for the world’s most recognized brands for over three decades.
We hear thousands of sounds every day, and as much as a third of them come from products and apps. SAM’s creative team develops custom sounds and notifications that aid without annoying, and create lasting brand recall.
SAM was approached by PerkinElmer, a leading developer of end-to-end laboratory testing technologies, to create original UX audio for their highly advanced gas chromatography machines. What began as a way of creating a more informative and immersive user experience using audio laid the groundwork for a sonic identity for the company.
TradeCafe asked SAM to develop a sonic identity and UX navigational sounds for its cloud-based trading platform that would be memorable, convey security, evoke confidence and integrity, and stand up to hundreds of repetitions. SAMs unique mnemonic and sonic UX elements have elevated brand recall for TradeCafe and helped the brand stand out in the marketplace.
Histovery, a leading developer of AR experiences for global attractions, asked SAM to create the sound experience for their geolocated HistoPad tablet at The Alamo. SAM developed custom music and sound effects to immerse visitors while providing a sonic signature for the HistoPad experience.
With a creative partnership spanning over a decade of AAA releases, Gearbox and SAM finally found their rhythm with a fun and engaging sonic identity that speaks to the gaming masses and appears at the start of all Gearbox games across platforms.