Case Study: Augusta National - Stephen Arnold Music

Tournament Theme

Sonic Brand

Augusta National Women’s Amateur

In 2019, Augusta National Golf Club announced a partnership with NBC and Golf Channel to broadcast the inaugural Augusta National Women’s Amateur (ANWA). This event, taking place the week before The Masters Tournament, was established to inspire greater interest and participation in the women’s game of golf.

Our team was tasked with composing a sonic brand and theme for the tournament – not just for the inaugural year, but for years to come. The creative requirement was to compose and produce a theme that reflects and communicates the brand and legacy of Augusta National – as well as the excitement and new beginnings of the ANWA Tournament. The music needed to capture the emotion and tell the story of these women amateur golfers chasing their dream.