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Advertising With Amplitude

From TV to TikTok and everything in between, SAM has been creating advertising music for the world’s most recognized brands for over three decades.

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Ad Campaigns That Sing

Without sonic branding, the advertising world would be a pretty quiet place. SAM’s creative team can produce custom music in any style to dial up the volume on your next campaign. Our production music library, The Vault, also has hundreds of thousands of tracks in every conceivable genre ready to sweeten any spot.

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Key West

For Key West’s latest promotional campaign — Close to Perfect, Far from Normal — Tinsley Advertising wanted audiences to feel the island’s diverse, quirky, and genuine vibe. SAM’s composers tapped into the human element of the island, recording acoustic instruments played by hand in real time to showcase the life, color, and variety of Key West.
blue star   Awards: Muse

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Airbnb | Icons

Airbnb and Hogwash Studios sought out SAM for the launch of Airbnb Icons — a series of imaginative experiences immersing guests in the worlds of their favorite films and entertainers. SAM selected tracks from The Vault to amplify the personality of the X-Mansion and Incredibles house among others. Spots quickly went viral on TikTok, Instagram, and X with millions of engagements.

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Southwest

Southwest’s latest campaign, The Big Flex, by GSD&M, is all about customer choice and flexibility. To support SWA’s Hawaiian destination spots across multiple platforms, SAM selected a Pacific island track with the perfect blend of ukulele, light percussion, and a hint of Southwest playfulness.

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Ford F-150 Lightning

Ford wanted to make some noise with the launch of their new electric pickup, the F-150 Lightning. They called on SAM for an electrifying percussive track to support the promotional campaign and elevate the image of their new truck.

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Weber

Weber was born to barbecue and is loud and proud about sharing the joys of outdoor cooking with the world. So, when it came to heating up their new Spirit Grill advertising with a funky, soulful track, Weber and their agency, Optimus, called on SAM. The music elevates the backyard fun and enjoyment of using one of the hottest new grills of the season.

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David’s Bridal

David’s Bridal reached out to SAM for a dance/pop song for its Fall 2024 Preview campaign featuring Love Is Blind’s Jess Vestal. Our creative team dug in and came up with a bass-thumping track featuring percussion, vocals, and plenty of attitude.

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Vans

Iconic shoe brand, Vans, was after an old-school hip-hop vibe to back social content for the launch of their new MTE-3 boots. SAM turned to its production music library, The Vault, for a one-of-a-kind track that captures the urban, NYC vibe and provides a stylish intro to Vans’ new kicks.

WANT YOUR ADS TO BE HEARD?

Let SAM amp up your advertising campaigns with custom music, sonic branding and production music. Connect with us today to learn more.

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