Riyadh Season

Amplifying a World-Class Festival

Custom Music • Sonic Branding • Entertainment

Sonic Brand and Brand Anthem

Riyadh Season is a several-month-long celebration of culture, arts, sports, and entertainment in Saudi Arabia attracting tens of millions of visitors annually. SAM was asked to create a memorable sonic identity and brand anthem for the 2023 event and marketing assets. Music for Riyadh Season had to feel youthful, modern and upbeat, while representing the festival’s pillars of culture, celebration, innovation, excitement, joy, and wonder. SAM started by exploring the desired energy and emotion, producing a sonic and brand anthem that brings out the wonder and excitement of the event.