37 TV – Qatar

Stephen Arnold Music created a custom sonic brand and associated music assets for 37 TV, a Qatari satellite Channel that airs in English language and targets non-Arab communities residing specifically in Qatar and neighboring Gulf countries.  The sonic brand provides the “soul and beating heart” of the channel identity: reflecting community coherence, harmony, interaction, personality and the lifestyles and cultures in Qatar.


Sonic Brand Logo Creation


Ident – Souq

Ident – Water

Ident – Fortress

Ident – National Library

Ident – Islamic Museum

Ident – People