Case Study: Ooni Pizza Ovens - Stephen Arnold Music

Sonic Brand

Ooni Pizza Ovens

Ooni was founded in 2012 and is now a global brand, the leading home pizza oven brand in the world, and with mega ambitions for the future.

Project Brief:
Creation of a unique and distinctive Sonic Brand and associated assets that is inclusive, approachable, and represents and communicates the identity, personality, and core values of the Ooni brand. The Ooni Sonic Brand will be used globally across many platforms and AV assets, including TV, radio, podcast, organic and paid social media, digital ads, emails, retailer content, and events.

Creative Brief:
The journey to great pizza — and pizza greatness — starts with a single slice. That first glorious bite sparks a quest to learn the craft of pizzamaking, which leads to the eventual pizza feast and the gathering of family and friends in celebration of the pizzaiolo’s handiwork.

Our sonic brand should embody three ingredients that appear in our messaging at key parts of the journey across selected platforms in order to make the most meaningful connection.

Love At First Slice: The foundational love of pizza.
Mastering the Craft: The quest to gather the tools, techniques and knowledge to achieve the ideal pizza.
Joy of the Feast: Coming together with loved ones in appreciation of pizza.