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peacock feather watercolor

How a peacock introduced the first sonic brand. A true story. By Stephen Arnold

Way more mellifluous than a squawk. More memorable than than any chirp, hoot, cluck or quack could ever be. Over ninety years ago, the National Broadcasting Company—the broadcast network that years later would be canonized as the proud peacock—aired three distinctive chimes on radio for the very first time. Chimes that global marketing experts have long identified as the first use of a “sonic” brand. A series of sounds so […]

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