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Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

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Exciting Trends

Local TV News Growth – Exciting Trends

Clients keep telling me about the new newscasts they’re launching and so, anecdotally, I know local news is doing well. But last week, Stephen forwarded to me a recent study from the Pew Research Center. Their research concluded that local television’s average viewership grew in 2014. And those gains were predominately made in nontraditional timeslots – namely the very early, midday, and 7pm. Although these newscasts still account for a […]

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Promax 2014

PromaxBDA: NYC and Station Summit …. Done!

Sometimes being the “new kid on the block” has its perks! Especially when it means joining the Stephen Arnold Music team just in time for their Promax conferences in NYC and Las Vegas! PromaxDBA: The Conference in New York was the beginning of a whole new world for me. So much to soak up, in so little time! Amidst all the hustle and meeting new clients, I was able to […]

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Introducing ”Locals Only”

Check out our latest innovation — “Locals Only™” — an entirely new user/client-sourced music package and platform that provides clients with music branding that constantly evolves and refreshes. Tapping the efficiency of social media applications, ”Locals Only” is a unique, private community that shares in the use and creation of branded music content. Check out this article from TV Newscheck.com and this one from Broadcasting & Cable. And if you’re […]

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