News & Press

Sonic Branding Roundup

Sonic Branding Roundup 2020

At Stephen Arnold Music, we are committed to the power of sonic branding and have a specialized approach. Aural elements drive engagement, social sharing, purchase decisions, and loyalty like never before. The critical importance of sonic branding is now recognized across every industry. It’s extremely gratifying for all of us at Stephen Arnold Music to collaborate on so many immensely creative campaigns. Here’s what we’ve been up to lately: NBC/Golf […]

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Sonic Branding for HLN Original Series “Lies, Crimes and Video”

Our creative team at Stephen Arnold Music recently created the custom sonic brand and music package for the HLN Original Series “Lies, Crimes and Video”. The eight-part series gives viewers an intimate look into terrifying 911 calls, police interrogations, jail house recordings, body camera and surveillance video captured as part of a criminal investigation. This series features riveting stories that incorporate video evidence in criminal cases and shocking courtroom testimony. […]

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SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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Puzzling Diseases – And How to Compose Music for Them

Talk about an intriguing project! For the HLN news network’s 6-part documentary “Something’s Killing Me,” Stephen Arnold Music was tasked with the unusual challenge of creating a musical score that accompanies stories about diseases and symptoms that result in near-death struggles for the victims. It’s depicts a race against time to discover what, or who is killing the victim. This series, from the CNN Original Series Development team, was dramatically […]

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CNN/HLN – “How It Really Happened”

Fresh, original content is in development at HLN, with new offerings like “How It Really Happened” leading the way as the first of several series. Newly debuted on the network, the show is hosted by actor Hill Harper and delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. SAM’s custom music package includes the show open and many other film score-style themes that capture the tension and eerie atmospheres […]

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CNN/HLN – Bleacher Report

“Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. With segments airing in the morning on CNN and all day on HLN, Stephen Arnold Music was invited to create a fresh theme for this elite sports brand. The new music features a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – providing a fun and upbeat undercurrent to one of […]

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Showbiz Tonight

Stephen Arnold Music Recharges ‘Showbiz Tonight’ on HLN With Bold New Music

Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]

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Rocking with Dr. Drew

Our good friends at CNN HLN asked us to compose the theme for their newest show “Dr. Drew,” starring everyone’s favorite addiction specialist Dr. Drew Pinsky, best known for “Celebrity Rehab with Dr. Drew” and “Sober House” on VH1, as well as the national radio show “Loveline.” The show premieres tonight at 9pm est on HLN. Given HLN’s sonic brand — which tends to feature a quick, upbeat pace — […]

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