CCTV Archives - Stephen Arnold Music

The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

Stephen Arnold Music Goes International – in a BIG Way

For Stephen Arnold Music, it helps to have an international reputation for your sonic branding expertise. It spawns conversations with overseas organizations like the China Global Television Network (CGTN). They were looking for a rebrand for not just one network, but FIVE international channels reaching viewers worldwide. Now THAT’S a project! Not being a company that’s intimidated by a big challenge, we dove right in. Working with the design firm […]

2015 – Is it Over Yet?

Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]

Promax Asia 2014!

We’ve had quite an eventful year here at SAM – which we’ll no doubt touch on very soon, so check back here in the coming weeks! But in a year where we saw one of our largest rebranding projects EVER in CCTV International, we just had to get out to Promax Asia, held this year in Singapore! Stephen Arnold Music was pleased to be a sponsor this year, and if […]

Promax Preview…..SAM style!

Happy Monday everyone! It’s another gorgeous Spring day here in New York and, after lounging in Central Park most of the weekend, I’m so thankful that I won’t have to leave the city for this year’s PromaxDBA: The Conference! Stephen, Chad, and Lyndsey will all be joining me in NYC for the June 10-12th conference. I moseyed over to the Hilton Midtown last week to check out the venue, and I […]

CCTV America

Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]