News & Press

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Sonic Branding for the Royal Wedding – CNN Worldwide

With more than two billion people worldwide watching the royal wedding of Prince Harry and Meghan Markle, it was one of the biggest television events of the year. And for those of you that may have watched the royal wedding coverage on CNN, we’re excited to say that our creative team at Stephen Arnold Music composed and produced the custom music for the event. The CNN coverage aired in 190 […]

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SAM Drives Sonic Branding for CNN, Altitude Sports, Sri Lanka’s Ada Derana, and More

The World Leader in Sonic Branding Innovates for Elite Content Creators Our custom music team at Stephen Arnold Music has had the privilege to work on some amazing projects over the last few months. The challenge of working with our clients to create distinctive and innovative sonic brands is our greatest passion. Here are some recent project highlights! CNN – Aiming for Gold: PyeongChang 2018 Music brings an inspirational lift […]

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Wanna Sound Like Jimi? Here’s the Ultimate Jimi Hendrix Guitar & Gear Guide

Jimi Hendrix, despite being the most innovative guitarist of his day, had a fairly limited collection of equipment during his music career. There are a number of reasons for this, but his tragic death at the early age of 27 certainly was one of the major ones. Our friends at Zing Instruments have created a “Jimi Hendrix Guitar and Gear Guide,” where they look at the equipment Jimi used throughout […]

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PromaxBDA 2018: Six-Strings of the ’60s Guitar Giveaway

SAM is returning to the PromaxBDA Conference and Station Summit this month, and we’ll be bringing – and giving away – some really cool, unique guitars. This year’s two giveaways feature replica guitars that were popular during the ’60s. At the PromaxBDA Conference, a lucky winner will go home with a custom Gibson SG, hand-painted with bright colors, peace signs, and other nods to the culture of that time. A […]

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SAM JAM Station Summit 2018

Station Summit 2018 – SAM JAM and Six Strings of the ’60s Guitar Giveaway

Summer is on the way, and so is PromaxBDA’s Station Summit! Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry. We hope to see you there. If you are attending the conference, then save this date: Thursday night, June 28th. That’s when we’ll be hosting our 8th annual “After Hours SAM JAM” featuring the versatile Byron Bordeaux and his band. This year […]

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Scripps Howard Awards 2018

Stephen Arnold Music Provides Complete Music Supervision Services for 2018 Scripps Howard Awards

Our team at Stephen Arnold Music was thrilled to participate once again in the Scripps Howard Awards, one of the nation’s most prestigious journalism competitions, by providing all of the music supervision services utilizing our production library, The Vault. Many of our clients and friends in the industry are journalism and news media professionals, so our involvement in this event has been particularly meaningful. Held this past April 19, 2018 in […]

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The Music Makes Your Production!

When you’re thinking about producing your next video, most likely you’re focusing on your visuals. I mean … it’s called video, right? But the heart and soul of your production is really your music. Think about it. Is a beautiful graphic itself that memorable? Is that grandiose shot as grand without the audio? Is your voiceover good enough to stand on its own? It’s the music you choose that really […]

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Winner Announcement – Tom Petty Autographed Stratocaster

After an unprecedented response of over 300 entries, we have drawn a winner for our The Vault: Tom Petty Autographed Guitar Giveaway. A big congratulations to Russell Streit of TruTV! Thanks to everyone for checking out The Vault and entering our drawing!  Stay tuned to S.A.M. for more music and, of course, MORE GUITARS!

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The PromaxBDA Daily Brief Podcast: Sonic Branding with Stephen Arnold Music

Stephen Arnold Music President Stephen Arnold and VP, Creative Services Chad Cook join PromaxBDA Editorial Director Paige Albiniak to discuss the latest in creating custom music branding for such organizations as CNN Worldwide and China Global Television Network, incorporating music and settings from around the world in these packages, designing sounds for video games such as Playstation’s upcoming Major League Baseball game and the firm’s bread-and-butter: building comprehensive sonic brands […]

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Everywhere – We ALL Go!

Think about how much your life has changed in the last 15 years. You wanted to take a picture, you used your camera. You wanted to add up some numbers, you used your calculator. You wanted to send a message, you’d sit down at your computer – and so on and so forth. Now, ALL of those features and more sit in your purse or your pocket – on a […]

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CNN Worldwide – Aiming For Gold: PyeongChang 2018

With the winter games at hand, we wanted to share a project our team at Stephen Arnold Music is really excited about – a custom music package, “Aiming For Gold”, created for CNN and airing on all of their channels worldwide. The music is featured in various promos, in-show segments, and athlete profile pieces. Our objective was to sonically express the majesty and excitement of the winter games – and […]

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