News & Press

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CNN/HLN – “How It Really Happened”

Fresh, original content is in development at HLN, with new offerings like “How It Really Happened” leading the way as the first of several series. Newly debuted on the network, the show is hosted by actor Hill Harper and delves deeply into notorious crimes, mysteries, trials and celebrity tragedies. SAM’s custom music package includes the show open and many other film score-style themes that capture the tension and eerie atmospheres […]

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UPS – International Communications Campaign

The logistics giant proved that it connects every corner of the Earth with their latest campaign, a set of compelling videos that demonstrates UPS’s global capabilities to audiences everywhere. Stephen Arnold Music’s score was critical to the success of the project, providing a memorable musical theme with the flexibility to be adapted regionally for Latin America, Asia and the Middle East. This modern track with an addictive beat was produced […]

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CNN/HLN – Bleacher Report

“Bleacher Report” is a cornerstone of sports coverage for CNN and its sister network HLN. With segments airing in the morning on CNN and all day on HLN, Stephen Arnold Music was invited to create a fresh theme for this elite sports brand. The new music features a driving, indie rock-style sound, with live guitars, bass, drums – even handclaps – providing a fun and upbeat undercurrent to one of […]

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SAM Wins Gold at PromaxBDA Station Summit 2017

“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]

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Gearbox Software – “Battleborn” Video Game

The elite developer Gearbox Software required an attention-grabbing, catchy and distinctive theme for the montage of character introductions in its “Battleborn” video game for Xbox One, Playstation 4 and PC. Stephen Arnold Music created the memorable Player Select Theme, a guitar-driven composition that features catchy, aggressive hooks fueling the fun of Battleborn’s rallying cry: “Calling All Badasses.” Live drums, driving guitars, gang vocals, and a shredding prog-synth solo provides the […]

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SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

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The Company We Kept - 2016

The Company We Keep

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

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Our READY Guitar Giveaway Winners Are …

Congratulations to our READY Image Campaign Guitar Giveaway winners: Always Ready – Collapsible Travel Guitar, Journey Overhead Model OF420:  JessicaGrace DeVries, WCTV-TV Morning Ready – Sunburst Vintage Epiphone Les Paul Standard Pro:  Roger Ingram, KTXS-TV Weather Ready – Weatherproof Martin Compressed Laminate (HPL) Acoustic Electric Cutaway:  Karen Yarbrough, KTAB-TV And we’d like to thank everyone who checked out the campaign and entered the drawing. Stay tuned for more from SAM!  

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Electric Guitars – Dying a Slow Death?

Is the electric guitar really fading away? Maybe you’ve read the articles or heard the stories. The big guitar makers Fender and Gibson are deeply in debt with plummeting sales, and PRS Guitars is laying people off. Some new innovations, like Gibson’s “robot” self-tuning guitars, have been a bust. The “digital” guitar promise still has not paid off. And the big retailer, Guitar Center, is floundering with $1.6 billion in […]

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Station Summit 2017 – What Happened in Vegas

Every year, it’s a big event for us here at Stephen Arnold Music (SAM). This year’s convention, held at the Mirage Hotel/Casino in Las Vegas on June 19-22, was no exception! Business breakfasts, lunches, dinners, cocktails, receptions, client meetings, hosted suites – you name it, we did it all! It‘s an incredible opportunity for us to stay in close, personal touch with all of our friends and customers. And we […]

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Station Summit Guitar Giveaway

Station Summit 2017: Local Newscast Guitar Giveaway!

Win a guitar for every segment of your news day. Once again, Stephen Arnold Music is giving away a handful of unique guitars at Station Summit in Las Vegas. This year it’s a NewsReady guitar giveaway featuring FIVE guitars up for grabs — each guitar represents a segment of a typical local newscast.

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Beatles Guitars 2017

Promax 2017 – Yeah, Yeah, Yeah Beatles Guitar Giveaway!

The PromaxBDA Conference is coming up fast! This year, it’s at the JW Marriot in Los Angeles, June 5-8. Stephen Arnold Music (SAM) will once again be giving away a guitar. Be sure to stop by the Stephen Arnold Music kiosks to check out this year’s “Yeah, Yeah, Yeah” selection of legendary Beatles guitars. To enter the raffle, just drop off your business card in the box near the display […]

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