News & Press

SAM Wins Gold at PromaxBDA Station Summit 2017

“DALLAS –(SPW)– Stephen Arnold Music, the World Leader in Sonic Branding®, was recognized for excellence with a Gold PromaxBDA Award at Station Summit 2017, held June 22, 2017 in Las Vegas at the Mirage Hotel & Casino. The Gold award was for Stephen Arnold Music’s work on Seattle’s ABC affiliate KOMO and their “So Northwest” campaign. A customized version of Stephen Arnold Music’s popular “Everywhere I Go” market exclusive image […]

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SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

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Electric Guitars – Dying a Slow Death?

Is the electric guitar really fading away? Maybe you’ve read the articles or heard the stories. The big guitar makers Fender and Gibson are deeply in debt with plummeting sales, and PRS Guitars is laying people off. Some new innovations, like Gibson’s “robot” self-tuning guitars, have been a bust. The “digital” guitar promise still has not paid off. And the big retailer, Guitar Center, is floundering with $1.6 billion in […]

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Station Summit 2017 – What Happened in Vegas

Every year, it’s a big event for us here at Stephen Arnold Music (SAM). This year’s convention, held at the Mirage Hotel/Casino in Las Vegas on June 19-22, was no exception! Business breakfasts, lunches, dinners, cocktails, receptions, client meetings, hosted suites – you name it, we did it all! It‘s an incredible opportunity for us to stay in close, personal touch with all of our friends and customers. And we […]

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Station Summit Guitar Giveaway

Station Summit 2017: Local Newscast Guitar Giveaway!

Win a guitar for every segment of your news day. Once again, Stephen Arnold Music is giving away a handful of unique guitars at Station Summit in Las Vegas. This year it’s a NewsReady guitar giveaway featuring FIVE guitars up for grabs — each guitar represents a segment of a typical local newscast.

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Beatles Guitars 2017

Promax 2017 – Yeah, Yeah, Yeah Beatles Guitar Giveaway!

The PromaxBDA Conference is coming up fast! This year, it’s at the JW Marriot in Los Angeles, June 5-8. Stephen Arnold Music (SAM) will once again be giving away a guitar. Be sure to stop by the Stephen Arnold Music kiosks to check out this year’s “Yeah, Yeah, Yeah” selection of legendary Beatles guitars. To enter the raffle, just drop off your business card in the box near the display […]

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SAM JAM 2017

Station Summit 2017 – SAM JAM and NewsReady Guitars!

The annual Promax Station Summit is upon us, and Stephen Arnold Music (SAM) will be there with the best music in the local broadcast television industry! If you are attending the conference, then save this date! Thursday night, June 22nd, it’s our 7th annual “After Hours SAM JAM,” featuring the sensational Byron Bordeaux. We’ll be jammin’ again at Elton John’s FIZZ Bar at Caesar’s Palace along with our many station […]

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Weather Ready

I’m Weather Ready — And The Winner Is…

We are pleased to announce the winner of our I’m Weather Ready – Weather Proof Guitar Giveaway. This weather proof RainSong Smokey SMH guitar, which uses the latest in carbon fiber and glass fiber technology to produce a beautiful mellow and resonant tone goes to Mike Bush of KAAL-TV. Thanks so much for entering, everyone, and congrats to our winners!

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I'm Weather Ready

I’m Weather Ready – Image Campaign and Guitar Giveaway

UPDATE:  And The Winner Is … Watch, then enter to win a Weather Ready RainSong guitar. Did you say “Weather Proof Guitar?” Don’t fret about the weather with this cool, “Weather Ready” RainSong guitar! Strike a chord with you? You could win it! To enter, just listen to our new multi-platform weather image audio/video package, I’m Weather Ready, and leave your comment below. It’s that easy. We’ll print out all entries, […]

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The Company We Kept - 2016

The Company We Kept – In 2016

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

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