News & Press

CNN 9/11 Ten Years Later

ground-zero

We are honored to be entrusted by CNN to create the music for their coverage of “9/11- Ten Years Later.”

CNN will use the music in a range of shows and promotions during the week leading up to the commemoration, and a secondary, more sparse arrangement will play behind CNN’s live coverage of the unveiling of the 9/11 Memorial on Sunday, September 11.

In the creative process with the network, CNN requested that we compose music that carried a sense of dignity and remembrance. At the same time, the music had to fulfill more practical needs by effectively branding and unifying CNN’s weeklong coverage of the commemoration.

This assignment continues our longstanding relationship with CNN.  Still, this opportunity is unique.  Branded music is about making an appropriate emotional connection with the viewer.  The range and complexity of emotions surrounding 9/11 goes far beyond words.  We are very proud to take on the important and sensitive task of translating these emotions to music.

This music will support CNN programs during the week and through the September 11, 2011 coverage, including:

  • Dr. Sanjay Gupta Reports: Terror in the Dust (Sept. 7 at 11 p.m. ET/8 p.m. PT and Sept 10 at 9 p.m. ET/6 p.m. PT)
  • Beyond 9/11: Portraits of Resilience (Sept. 9 at 11 p.m. ET/8 pm PT and Sept. 10 at Sept 10 at 8 p.m. and 11 p.m. ET/PT)
  • Footnotes of 9/11 (Sept. 11 at 8 p.m. ET/5 p.m. PT)
  • Beyond Bravery: The Women of 9/11 (Sept. 11 at 9 p.m. ET/6 p.m. PT)
  1. Luke Byers says:

    What signature/logo is being branded here? Is this a new signature/logo that you have constructed for CNN? Or are you using an existing one, and if so, which one are you using?

    Do you reckon the logos in both of those musical pieces above sound the same? I can hear similiarities, but am straining my ears to hear the unification about which you speak. Listners shouldn’t have to strain in order to listen out for a unified logo, it should just happen.

    • Chad says:

      Luke – Thanks for the comment. The main theme is being used in promotions for the various 9/11 specials and especially the live coverage this Sunday. There is a six note music logo that we created for the main theme you hear on the clip that plays at 2 seconds, 11 seconds, and 48 seconds. Though this theme has a music logo, the primary objective was to create a memorable arrangement that carries an appropriate emotional message in remembering such an important and tragic event in our country’s history.

      The memorial piece is to be used on Sunday specifically for more sensitive coverage regarding the memorial and remembering the victims, their families, etc. The piece is for a specific use but plays off the first three notes of the logo from the main piece.

  2. mitch says:

    wow- live strings- cool track you guys

  3. Sam says:

    love the memorial cut

  4. Lee Minard says:

    Lovely work. Sensitive, touching, elegant.

    L::

  5. kirkvarner says:

    Just a spot on composition for this solemn occasion. Both versions just work really well.

    Great job by all.

  6. Chad says:

    Thanks for taking the time to listen. Our prayers and thoughts are with our country and all the people most affected by the terrible tragedy that happened 10 years ago today.

  7. Really brilliant work. Very moving.

  8. Elefant says:

    The year 2001 should not be repeated

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