News & Press

SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

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The Company We Kept - 2016

The Company We Kept – In 2016

It was certainly a year to remember. I know I won’t forget it! Here at Stephen Arnold Music, we worked hard to help our clients be heard and stand out in 2016. And we helped them connect to their viewers and customers with custom music branding for news, sports and entertainment networks, global brands, video games and more.

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old-school

Old School

There’s just something so lost in today’s working world. With all the newest technology, our tablets and smartphones are the way we communicate. What ever happened to the good ol’ fashioned, face-to-face conversation … you know, with eye contact and actually having to use your voice to talk (and ears to listen)? Or heaven forbid the phone call? It seems having to have a two-way conversation is just so “old […]

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Opening Day

Play Ball!!!

This past Sunday was officially the return of America’s pastime, Opening Day for Major League Baseball – a time to escape our busy lives and enjoy nine innings of a game full of tradition. Baseball is not only big in America. I came from Venezuela, and baseball is “the sport” everybody follows. I have been playing baseball since I learned how to walk, from little league until college. One of […]

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It’s the Sound of the Story

Hey Clients & Friends! Happy Tuesday! I know many of you spend your days looking for new ways to promote your station, network, show or product. So the next time you need to produce a promo, try a different creative approach: login to your music library FIRST. That might sound completely backwards, but music is actually your most effective tool to evoke an emotional response. Login to a great production […]

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2015-Is It Over Yet?

This Ain’t Politics As Usual!

Election season is upon us once again, and it’s shaping up to be a doozy! Between the caucuses and primaries – not to mention the late-night Twitter wars amongst the candidates – there’s a lot going on and a lot to cover. That’s why we’re so excited to announce our latest offering: Decision 2016. This market exclusive music package includes four sonically-branded themes for promo and in-show use, as well […]

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2015 – Is it Over Yet?

Whew! 2015 was the hottest year on record. And things really heated up as well for all of us here at Stephen Arnold Music with new, exciting musical branding projects for some top corporations, news and sports networks and live attractions. Successful branding is all about making emotional connections. Music is the fastest way to evoke an emotional response, and the most efficient way for a brand to associate itself […]

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Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

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Fender Strat Giveaway

Name That News Package – Guitar Giveaway!

UPDATE: And The Winner Is … Hey, you. Wanna win a guitar? We’ve got two chances for you to win! Straight from Stephen’s collection – a 15 year old, slightly abused 2000 Fender Artist Series Stevie Ray Vaughan Stratocaster could be all yours. To enter, just listen to the demo of our latest news music package, then leave a comment below suggesting a name for the package (serious suggestions only, […]

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What’s Printed Where – Free Sonic Branding LP

  We here at SAM can’t resist having fun with music – in all its forms. Now we’re doing it again with the latest in our series of limited edition vinyl releases. Behold our latest creation, “What’s Printed Where.” What’s the deal? Well, take a clear vinyl record that you can see through. Next, slip it into a transparent sleeve with a yellow image, then slide that sleeve into an […]

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