News & Press

SAM Sonically Brands Relaunch of CCTV International as CGTN

DALLAS – Feb 28, 2017: The rebranding of a channel group that reaches over one billion people requires more than just a name change. China Central Television International (CCTV) is now China Global Television Network (CGTN), emphasizing an even more expansive worldview and mobile-first strategy. To make the updated focus crystal clear, Stephen Arnold Music continued its collaboration with the network to evolve its memorable theme. The new themes for […]

Read More »
Local News Themes

A Look Behind The Curtain – Creating “Guardian”

We are really excited about our latest news music branding package “Guardian”. I was recently interviewed by NewscastStudio for a “behind the scenes” look at the new package and details about its creation and development. There is a great deal of thought that goes into producing branded music for media. Much more than just creating “cool” music, one must consider the brand objective, how it will live in various media […]

Read More »

Stephen Arnold Music Celebrates a Sweet-Sounding 2014 with Projects for CCTV International, Golf Channel Ryder Cup, Golf Films, ESPN Deportes, CNN and Much More

The Leaders in Sonic Branding Have Momentum Heading into 2015 with Diversifying Portfolio, Plus Successful Launch of Sam2 Media Artists DALLAS – January 20, 2015: Stephen Arnold Music (www.stephenarnoldmusic.com) comes into 2015 with plenty of momentum, following a prolific year packed with high-profile projects and successful new business initiatives. “The media and brand universe is evolving faster than ever,” says Stephen Arnold, President of Stephen Arnold Music. “Important developments in […]

Read More »
PGM

Breaking News!! SAM to partner with PGM Artists!!

We have a new partnership that we want to tell you about: Stephen Arnold Music and PGM Artists http://pgmartists.com/ are now collaborating on select original music and sonic branding projects for the advertising sector. PGM Artists is a high-level “matchmaker” that draws companies together from across a broad range of complementary disciplines. The firm was founded by marketing and production veteran Phil McIntyre, and they excel at connecting advertising agencies and corporations […]

Read More »
Showbiz Tonight

Stephen Arnold Music Recharges ‘Showbiz Tonight’ on HLN With Bold New Music

Sonic Branding Leaders Update Their Long-Running Show Package with Dubstep, Dance, and Indie Rock-Style Arrangements Updating one of the top daily entertainment shows on TV can be a daunting challenge. HLN’s long-running program “Showbiz Tonight” stayed with the sonic branding of Stephen Arnold Music for their makeover, turning once again to the original music creators that helped launch the show in 2005. The composers at Stephen Arnold Music wrote five […]

Read More »
Dallas article

Stephen Arnold – America’s Most Heard Least Known Composer

Stephen Arnold, the big guy over here at Stephen Arnold Music, was recently profiled in the summer edition of “Dallas Hotel Magazine”.  This in-depth article covers Stephen’s roots, his thoughts on Sonic Branding and why it is so important, the reason for writing his book “A Story of Six Strings“, technology, connectivity and life today at SAM! Just click the link below to download a PDF of the article: Stephen […]

Read More »
SAM DP

Stephen Arnold and Chad Cook on Digital Production Buzz

Stephen and I were recently interviewed live on Digital Production Buzz which airs Thursday nights from 8-9pm EST.  We talk about our recent CCTV America custom music project and sonic branding, among other things. You can listen to the interview here: http://www.digitalproductionbuzz.com/BuZZ_Audio/Buzz_120517_Arnold.mp3 Or hear the entire show here.

Read More »
News Opens

Stephen Arnold Music Creates Sonic Brand and Original Music Package for CNN International’s ‘World Sport’

Sonic Branding Experts Compose Evocative Soundtrack to Match the Global Leadership of Network’s Sports Coverage DALLAS, April 24, 2012 | SHOOT Publicity Wire | — Viewers who tune into CNN International’s long-running show, “World Sport,” see sports news unfolding on a global scale, with breaking information on soccer, golf, tennis, motorsports, the Olympics, and more. Sonic branding experts Stephen Arnold Music composed the enduring new theme and music package for […]

Read More »
The Vault

The Vault ‘Anti-Library’ from Stephen Arnold Music Expands with Addition of PMOL, Elite UK Collection of Music for TV Licensing

Partnership to Significantly Expand The Vault’s Catalog of Ready-to-License Music DALLAS, TX March 26 – The Vault, the licensed music collection from sonic branding experts Stephen Arnold Music, have expanded the size and scope of their catalog through a partnership with the elite UK collection Production Music Online (PMOL). The development adds hundreds of titles across multiple genres to The Vault – the extremely selective “anti-library” of ready-to-license music for […]

Read More »
Featured Video Play Icon

CCTV America

Stephen Arnold Music Creates Sonic Brand for China Central Television America Launch Mainland China’s Predominant Network Debuts US Programming from Washington, DC Studios with Custom Music from Sonic Branding Experts —– DALLAS, TX – With the launch of China Central Television America (CCTVA), the network has expanded the presence of mainland China’s predominant television outlet – with 42 channels reaching some 1.2 billion people — into the U.S. market for […]

Read More »